In 2016, Hunt & Company was founded and created by TJ Hunt, an American YouTuber that highlights his life as a car enthusiast. Embodying those who support him and his journey, Hunt & Company has gone through its evolution with a relatively flexible appearance. This lack of solid ground can make supporters of the brand a bit confused and lost as it continues to grow. Our goal is to find the key principles that have made Hunt & Company great, and envelop them into its core aesthetic, while addressing inconsistency within its foundation.